Adreno, formerly Adrenaline, is named in part by the innate human physiological energy response that is driven by excitement and fear of the unknown. Underwater exploration of the unknown has always been the driving influence in why divers have been so drawn to the sea. It is this passion that has driven Adreno to fast become the World’s Best Dive Store.
The Adreno journey had humble beginnings in 2001 in the back streets of Woolloongabba in Brisbane, where former Australian Spearfishing Champion Tim Neilsen recognised a demand for well-informed professional customer service backed by a full range of quality diving products.
As enthusiasm for underwater experiences in freediving, scuba diving, spearfishing, and other water sports has grown, so too has the Adreno following. In September 2015 Adreno opened its second 850sqm store in a prime Sydney location where over 500 customers queued up for the official opening! Our third store in Melbourne opened a year later in 2016, then Perth in 2018 with again over 500 customers queuing up for each grand opening and finally we opened the world’s largest dive store on the Gold Coast in May 2021!
Adreno is not just a retail store, it’s an experience. Today, over 80 passionate team members now work across the five stores, distribution warehouse and head office to deliver a seamless online and in-store shopping experience. With the largest range of freediving, scuba diving, spearfishing and wetsuit products in Australia, and only recruiting passionate experts who live and breathe underwater adventure, Adreno truly has made itself a destination store.
It’s been an exciting journey so far – and there’s still much more to come.